You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let’s take a look at what Google PageRank is and why it is so important to every website owner.

First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google’s search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.

What precisely is Google PageRank?

Google PageRank is a process the search engine’s uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user’s needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.

Why is Your Google PageRank Significant?

What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine’s listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.

Making Google PageRank Improvements

If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.

Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.

About Inbound Links

Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google’s search engine.

What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business’ bottom line.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

The webmaster’s biggest job is to get their traffic up and keep customers/visitors coming back. Building the site is one thing, but simply building and posting a website does not guarantee traffic. In fact, a website could be beautiful and an example of all the latest technology and still not attract a single visitor if not promoted correctly. Here are 10 tips to guide you to success with your website.

(1) The internet is a new medium.
At least compared to print, it is. A website is a waste if it simply re-hashes something which could easily be put into print. Don’t have the site be just an online brochure. Put up features which take advantage of the internet as a medium of communication. Filter information for them. Provide search capability. Provide interactivity with features like forums, quizzes and tools. Web visitors like to interact.

(2) Treat the Customer’s Time as Valuable.
When a person visits your website, you have their attention for that point in time. You either need to use it or you will lose it – fast. Most visitors have short attention spans, what you need to design your site homepage so that it grabs their attention and provides what they are looking for right away. Its like walking into a restaurant. If you walk in and just stand there and nobody comes to greet you, you might wonder what is happening. But, if the hostess comes and greets you right away and walks you to a table, then you will be there for awhile and eat. The same analogy goes for websites. Don’t overcomplicate your website homepage. Best results will be obtained if you make it very clear where to click to find what they need.

(3) Design the site for customers, not the company.
Your site needs to satisfy the needs of customers, not the company. So, don’t post content which is not really useful to the site’s customer. And avoid over-flattering marketing hype about the company. It inflates the ego of the company more than it helps your customer.

(4) Involve the Visitor.
Keep the visitor involved and make them feel like a valuable contributor. Actively ask for the feedback and suggestions. Ask for communication from your visitors and answer that communication swiftly. When getting that communication, capture their email address. This will allow you to communicate with them long after they have moved on and forgotten about you.

(5) Keep it Current.
You need to have content on your website which is timely and relevant to the customer’s life. Posting month-old news is not interesting. Posting dry product information which never changes is not interesting. Yes, you need to have product information and other information on your site that won’t change much, but you can also post more timely content. You can, for example, post content about how your products can be used in certain situations in life. Provide tips and techniques – things which are immediately applicable and solve a problem.

(6) Pay Attention to Form/Design.
Some sites simply over-do it on the eye-candy. Big graphics just for the sake of graphics often impress the site’s designer more than the visitor. Do not use graphics that are large and purposeless. Remember, some visitors may still be accessing your website via dial-up. Your site needs to load up quickly for all users. A slow website will cause your users to leave quickly. Also, pay attention to graphic and design size. Many web designers operate on fairly large screen resolutions and sometimes forget that even though a graphic looks great to you, it will appear enormous to somebody on a smaller resolution. On the flip side, don’t go too light on graphics. A site which is poorly designed and using the default font and no color is not very aesthetically pleasing. Any web visitor, whether they admit it or not, judges your company by your website unless they have something else to go on. A well-designed site communicates professionalism. A poor design makes the site seem like an afterthought.

(7) Promote.
When a visitor communicates to you via email, it is best to use a web form. not only will this keep your email address from being picked up by spammers, it will also allow you to ask your customers for their email address and then store that address for later use. Employ the “push/pull” marketing strategy. A visitor coming to your website is the pull, but later you want to push content back to them in the form of a newsletter or other promotional material. Start a mailing list and use it. Invite visitors to sign up. Promotion makes or breaks a business, and as long as you respect the ethical considerations of your mailing list, you should use it.

(8) Don’t Operate in a Cocoon.
The internet is a medium which is shared by millions. When you set up your website, don’t operate as if you are a self-contained island. Get out there and keep in tune with what is happening on other websites related to your own. Participate in forums. Post links to other websites and ask for a link in return. Form partnerships with other sites if it is appropriate. When it comes to communication, people like personal contacts. Hiding behind general email address like “sales” and “info” is OK as long as there is a way to also email you directly. A company site which allows email direct to the management is good. Just remember how much you hate calling a company and getting stuck in their phone system. Sometimes you just want to talk to somebody. Give your visitors that ability.

(9) Have a Plan to Attract Repeat Traffic.
Use newsletters, out-going email, contests, forums, clubs, auctions – anything that will cause people to return to your website. When posting links to other websites, don’t just send your visitors somewhere else. They may never return. Provide them an exit page. Give them a pop-up when they try to leave your site. Or at the very least make external links open in a new window.

(10) Track Your Visitors
Pay attention to your site’s statistics and react accordingly. What are people reading? How are they finding you? Do they just come and leave right from your homepage? How long as they are on your website? Do they return? This data is immensely valuable in fine-tuning your website based on customer needs and wants. Remember, the biggest mistake of any webmaster is designing the site for what THEY want. A successful website is designed for the target audience, not to impress the site’s owner.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1