You’ve finished building your web site. Now there’s all that invaluable traffic, just waiting to beat a path to your site. You’ve dotted all your i’s, crossed all your t’s and followed the standard to get the word out. You wear a path out in your carpet pacing back and forth, In between your pacing you check your server logs, hoping for a sudden increase in visitors. The reality is, unless your corporate America with a huge advertising budget, the days of staggering increases in traffic are way down the road. Isn’t there something I can be doing while I wait for the search engine traffic to come?

It’s a horrible word isn’t it….marketing? No, only joking, I mean “viral” of course. Mention viral and one tends to think infection, illness and disease – or for the geeks among us, computers messed up. But viral marketing is nothing so negative or unpleasant, viral marketing is good!

What is Viral Marketing?

As the name suggests, it’s a way of spreading your marketing message from person to person, rather like the flu virus is passed on. You give the germ to, say 5 friends/colleagues/family members, who in turn each pass on the bug to 5 more (5×5=25), who then spread it to another 5 (25×5=125) and so on until after just 8 levels, you reach the staggering figure of 1,953,125.