The Importance of Reciprocal Linking brought to you by Officlal Mark McCulloch Website

What are Reciprocal Links?

Reciprocal links are links with other sites which are usually are related to the theme of your website. The concept is very easy to understand, you link to a site and that site links back to you. The idea behind this goes back to you scratch my back I scratch yours. Some sites have specific requirements when linking. For example some sites might have restrictions based on content, page rank, or even domain names.

So why are they important?

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