When managing a company, one of the most important things to do is monitoring employee productivity and performance. It can rarely be guaranteed that employees are constantly working to their maximum productivity, as there is a strong possibility that they may relax when not monitored closely. Depending on the type of business, this task could be relatively easy or difficult.

One method of following performance is through setting specific targets for workers. Therefore if targets are not met, it can be ascertained that the worker may not have been working productively. Another method is to set particular tasks, with a rough idea of how long the task takes for completion. Through this it is possible to monitor performance with the time taken to complete each task.

As Internet marketers we all know how important it is to have a successful newsletter to help us keep in touch with our customers. But it can be pretty frustrating to spend all those hours developing content and campaigns only to have the program flop. Open rates can dive into the single-digits and click-through rates can fall to mere fractions of a percent.

So if this happens, what do you do?

First of all, don’t panic. Usually, if you spend a few minutes looking at your data you can identify the problems pretty easily.

As costs of PPC campaigns are increasing, internet marketers are more than even under the pressure to deliver positive results. The performance of PPC campaigns is dependent on following factors:

- The impression rate
- Your ad position
- Click thru rate (CTR)
- Conversion rate

Finding the right balance between impression rate, ad position and clicks is the starting point to successful PPC advertising. Before exploring tips to help your campaign perform better, let’s quickly sum-up the concept how Google displays your ads in its sponsored results:

* Daily budget controls frequency of your ad display