New website owners and existing website owners alike consistently make a very common, yet extremely costly mistake. They find a web designer first and then an SEO second. Unfortunately, these entrepreneurs do not realize that literally every single thing that goes into building a new website will impact your SEO campaign. They commonly funnel thousands of dollars into a brand new website, only to find out that there are a lot of areas that must be rebuilt in order to have an optimum SEO campaign.

You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let’s take a look at what Google PageRank is and why it is so important to every website owner.

Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its “Jagger” upgrade.

Let’s start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states

When it comes to using Online Video to promote your product or service to the online community it is very important to make sure that you are making full advantage of optimization of your online video because it is this that will driving massive traffic onto your website today and for many days to come.