Are you finding that your industrial email marketing isn’t exactly delivering the results you were expecting? You expend your best efforts, maybe even hire outside experts to help you execute – but your response rate is still pitifully low (that would be below 10% in a manufacturing company.) If you can relate, read on for some tips that can help improve your email marketing campaigns.

The following paragraphs summarize the work of Opt in List experts who are completely familiar with all the aspects of Opt in List. Heed their advice to avoid any Opt in List surprises.

Are you successful with your Internet business? Better yet, do you think you are successful with your online business? When most online entrepreneurs are asked with these questions, they often brush it off. This is because most of them, who have not yet realize the right way to succeed in Internet Marketing, continue to believe that the mere fact that they have a website is already enough to succeed on the Internet.

Over the past few years, research has continued to prove the benefits of e-mail marketing for business: low costs, high conversion rates and detailed tracking are all notable features. But e-mail marketing is becoming much more than just a tool for spammers and e-businesses. Consumers are becoming increasingly savvy on the differences between spam and permission-based emails, and more and more of them are accepting permission-based e-mail marketing as a positive replacement for direct mail.

The best news is that the majority of people who receive permission-based e-mails open, on average, 78% of them.

One of the great benefits of email marketing is that it delivers measurable metrics. To run a successful email marketing campaign, you need to monitor and understand email statistics such as Open Rate, Click-Through Rate (CTR), Bounce Back rate etc. Understanding these metrics will allow you to improve your email marketing campaign and achieve better results.

1. Basic Email Metrics you should evaluate in each email campaign:

Open Rate – that is the total number of emails opened (in HTML format) divided by total emails delivered/distributed.

=> Step #1 – WHO DO YOU THINK YOU`RE TALKING TO?

Before you sit down to write your email sales letter, you`ve got to determine exactly who your audience is. This is a master key to getting results from email marketing.

Ask yourself these questions:

- What do your prospects/customers want?
- What frustrates your prospects/customers most?
- Who else is selling something similar to you?
- Why should your prospects/customers believe you?
- Why should prospects/customers respond to you instead of someone else?
- What kind of appeals will your target market respond to?

We’ve all heard it that in order to stay in business online you need to build a Targeted ‘Opt-In’ list.

Well… I truly have to agree with that simply because this is where you’ll always have a consistent source of FREE Targeted traffic (also referred to as ‘Sticky Traffic’) to promote your offers or related information to for years to come.

It just makes sense, wouldn’t you say?

And, we all know that ‘Email’ is where the MONEY is truly made when it comes to marketing your business online because it gives You the ability to Follow-Up your potential customers until they decide to buy from You.