Anyone can write effective Internet copy. You just have to know a few copywriting basics known to journalists and writers as the 5 W’s. Throw one “H” in there and all your copywriting basics are covered.

Who? Tell the reader who your product will help. This should be your target market.

What? Tell your reader what your product or service will do to improve their lives. In other words, tell them the benifits they will receive, what’s in it for them.

When? When is the offer good for? If there is a special offer, when does it expire? When will the product or service help them, immediately or over time?

I only entered the blogosphere in late 2005 after realizing that I was missing out on an important part of the whole “online communication” genre. As I had been busy managing forums, web sites, and writing articles, I soon realized that I could firm up my two niches – aviation and article writing – by blogging on these topics regularly. With that in mind, I soon launched a pair of blogs and I am very happy with my decision. I selected Word Press as I believe that they offer one of the best blogging communities out there. Are you a blogger? If not, why not?

Course start date – Monday 12th April

Webinar One

How to establish an effective online presence Self Branding Strategies and Become A Leader Finding Or Creating Products To Sell

Webinar Two

Creating a Landing Page, Blog Or Website

Webinar Three

Using FREE and Paid traffic to get visitors to your website

Webinar Four

Following up effectively to convert Subscribers / Leads into
Sales

The above information is merely a short outline of what will be involved and of course the course will be very extensive covering absolutely everything that you need to know to make money online.

Here are 3 common cold calling techniques that you should probably avoid:

Mistake #1: Center the conversation around yourself and what you have to offer

In the old approach, you introduce yourself, explain what you do, and suggest a benefit or feature of your product. And then you close your eyes and pray that the other person will be interested

Unfortunately, the moment you stop talking you usually hear, “Sorry, I’m busy,” or “Sorry, I’m not interested.”

The competition is fierce and ad budgets are tighter than ever. If you’re looking to boost profits and gain market share, there are some things you can do to gain a bigger piece of the pie.

Give your product a distinct personality.
OfficeMax’s Rubber-Band Guy is an instantly identifiable, highly memorable character that has boosted sales and brand recognition. It personifies the brand while selling the message that whatever customers need they can get at OfficeMax.

Excitement at the thought of starting your own business venture, fear at the thought of failure, are the two major emotions that people face when thinking of starting their own business. For many the fear of failure is enough to hold them back from taking the chance at starting their own small business; however, with careful planning and some luck a small business will be set for success.

Let’s first define what we mean by a “core competency.” We will then introduce the 3 Core Competencies, and spend our time understanding how they can dramatically increase your success.

The term Core Competencies refers to those essential elements in the sales process that most directly impact your success. These elements are controllable and measurable, and sales professionals can be trained to be proficient in these areas. Unfortunately, many sales organizations and individuals lose focus – distracted by peripheral activities or sophisticated systems that track dozens of different activities when only a handful really matters.

There are literally thousands of article submission sites on the net today. Merely submitting your article to article directories does not guarantee that it will be accepted. Many article sites have publishing guidelines that are fairly general in nature. Most of the larger, more popular sites, are strict about what gets published and what gets rejected.

If you want ensure that more of your articles are accepted by online directories you need to make sure your article meets the publisher’s guidelines. As a owner and publisher of online article sites for many years, I am amazed at how many authors don’t take the time to read through submission guidelines.

Do you know that you get 80% of your results from just 20% of your time and effort and consequently 80% of your time is virtually wasted on non productive activities?. Once you realize this it is easy to take advantage and either reduce the hours you work or significantly improve your productivity.

The 80-20 rule was first discovered by Italian economist Vilfredo Pareto a hundred years ago. Using this knowledge is incredibly powerful in combating the “not enough hours in the day” mentality of today’s society.

For example, if your site made $5,000 in profits and there were 2,500 hits, each visitor would be theoretically worth 50 cents. Another advantage is the simplicity of the pay-per-click process. You can now purchase software that will rate the popularity of keywords and phrases by giving words a number rating based on real search engine activity. Search engines generally list sites that contain quality content rather than scintillating graphics. It requires a bid for a “per-click” basis, which translates to your company paying the bid amount every time the search engine directs a visitor to your site. The consumer is an invaluable resource. You just bid and you’re up and running.