Let’s first define what we mean by a “core competency.” We will then introduce the 3 Core Competencies, and spend our time understanding how they can dramatically increase your success.

The term Core Competencies refers to those essential elements in the sales process that most directly impact your success. These elements are controllable and measurable, and sales professionals can be trained to be proficient in these areas. Unfortunately, many sales organizations and individuals lose focus – distracted by peripheral activities or sophisticated systems that track dozens of different activities when only a handful really matters.

Without a foundation built upon these essential elements or Core Competencies, and because of all the distractions and roadblocks an organization is susceptible to today, results can be mediocre or less.

Take a look at the following list of items that are prevalent in the sales cycle, and select the items that you believe are absolutely essential to your success.
- Closing Sales
- Developing Prospect Lists
- Setting Appointments
- Running 1st Appointments
- Working Qualified Prospects through the Sales Pipeline
- Post-Sale Marketing
- Developing Referrals
- Reporting and Paperwork
- Documenting Testimonials

Many of these tasks are important, but they are not all sales performance competencies. Yes, it is important and useful to ask for referrals and develop testimonials from satisfied customers, but your success hinges mostly on the mastery of – and attention to – the Core sales Competencies.

One simple way to determine whether an activity, routine or task is truly a core sales competency is to ask what activities are directly linked to revenue.
After all, revenue is how we sales people measure success. That’s our scorecard at the end of the month.

We can do that through a series of questions listed below.

Is it an essential component to the sales mission or is it just an ingredient in the recipe?

Separate necessary tasks in your sales day from key competencies.
Consider a golfer’s essential competencies from tee-off to last putt. Is the core competency the ball – or the club? Or is it the golf swing and putting stroke?

As an example, Prospecting for new business is a necessary sales system to put in place for routine success. Within your Prospecting system are individual components for lead generation; things like customer referral programs, vendor collaboration programs, affinity programs, target information seminars and association programs. These are not authentic sales competencies but tactical vehicles for lead generation.

The actual sales competency is the ‘Act of communicating the Business Reason to Meet’ once you are given the opportunity to have a face-to-face or telephone conversation with your intended target prospect.
And the measurement of that competency, or key performance indicator, is the ‘Conversation-to-appointment’ ratio; how many times you ask for the business appointment versus how many times you achieve it.

Can it be measured routinely and accurately with a napkin, pencil, and calculator?

Just as measuring your ‘Conversation-to-appointment’ ratio; how many times you ask for the business appointment versus how many times you achieve it, your first appointment to proposal ration is a key performance indicator which make it also an essential sales performance competency, because the objective of your first appointment is advancing your sales process to the next step. That might be a demonstration, a site visit, a survey or a proposal.

The degree that you perform your 1st appointment sales process to achieve your ‘Next Step’ objective is measurable and will give you diagnostic feedback to your competency level parallel to your 1st appointment methodology and process.

Can you set a realistic performance benchmark tied to revenue goals?

Let’s say you have diagnosed your sales performance competencies as converting target prospect conversations to appointments, converting 1st appointments to the ‘next step’ in your sales process and then closing the business from there. So that’s (3) sales performance competencies; Conversation-to-appointment ratio, 1st appointment to proposal ratio and closing ratio.

How would you go about setting realistic performance benchmarks that the team can aspire to and measure themselves against?

To do so you need (3) more sales performance numbers; your average revenue per sale, your monthly revenue objective and your weekly activity number. Your weekly activity number is a derivative of your (3) sales performance competencies and your average revenue per sale parallel to your monthly revenue objective.

Here’s an example of a sales manager in the document management industry. Her team’s average revenue per sale is $3400. She calculates she needs to maintain a 1st appointment to proposal ratio of 65%. The closing ratio is set at 40%. Their individual monthly revenue goal is $25,000.
The derivative of these performance numbers is a weekly activity goal of (7) new appointments per rep, on average.

Next is the reality check. Are these performance numbers realistic to meet? Do they have the necessary skill-set and supporting tools to meet all the benchmarks and achieve the performance ratios and activity goal?

If not, what adjustments are needed in line with the benchmarks and what training is needed to achieve them?

Can you apply “Pin-point Training” and “Powerful Routines” around each core competency?

We know what training is, but do we understand why training fails? Timely training is NOT a seminar or one-time event. It requires appropriate structures for learning and application, defining useful short-term objectives, measuring progress, working closely with qualified trainers for follow-up and support, and most importantly, organizational commitment from the ‘Top’ down.

‘Timely training’ is focused on one sales performance competency at a time until the appropriate benchmark of performance is realized.

So if you can say it is directly tied to revenue (or your end result), is a skill set that can be trained to for improvement, and can be easily measured, it is a Sales Performance Competency.

Perhaps a golf analogy will help illustrate the power of the Business of Core Competencies. A self-professed “poor” golfer with a chronic slice might attempt to correct the problem by adjusting his stance – actually aiming away from the fairway so that the slice hopefully lands the ball in the middle.

In contrast, a low handicap golfer with a persistent slice might address the problem by adjusting their grip, rotating their hips, or the adjusting the arc of their swing. In other words, the good golfers address the core competencies of the swing vs. adjusting peripheral elements.

Off the golf course, in the sales arena, the opportunity for you is to identify, train to and measure sales performance competencies and performance metrics, and not just chase after quota.

I am over 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Every year millions of people answer “Yes” to that question and every year that answer costs many of them money, time, confidence, and heartbreak. The Small Business Administration estimates there are 580,900 new small businesses opening each year and that number does not include the small one-person entrepreneurships that pop up every day. However even if you are your business’s sole employee then there is still something to be learned from the SBA’s numbers.

According to the SBA, two-thirds of new businesses survive at least two years and 44 percent survive at least four years. Two of the key factors in the businesses survival and ability to thrive: the owner’s education level and the owner’s reason for starting the firm in the first place.

How can you make sure that you are among the winners rather than the losers in this high stakes game? The answer is inside of you. You must ask yourself four key questions to determine whether your own small business will survive and thrive.

1. Are You Ready

Have you mentally prepared yourself for the switch from employee (or student or whatever label fits you currently) to boss. You are going to be the one making decisions now about everything from office products to product line. This total control is one of the driving forces behind many people who take the plunge into starting their ownbusiness but it is also one of the elements that drives new entreprenurs crazy. When you start out there is an endless list of decisions that need to be made and new questions crop up every day.

Even more important you will need to remember that in a small business you will wear many hats. Even if you manage to start out with one or more employees you will each fulfill more than one role in your new business. And if you are running a one-man or one-woman show then you serve in every capacity from file clerk to maintenance crew to salesman to CEO. Can you handle switching from task to task and role to role like that? Are you willing to make those switches?

Similarly, have you prepared your family and friends for this switch in attitude. Your life is going to change — probably pretty drastically — and that change can have a positive or negative impact on your family life and social interactions. It will make things much easier if your friends and family are supportive going into the process.

2. Where Is Your Niche?

Have you identified your niche yet? One of the reasons many businesses fail is that they fail to focus on a target audience. Yes if you are a major discount chain then you can sell everything from peanuts to wallpaper but this type of business requires vast resources that just aren’t available to the small business. But small businesses dominate the marketplace (creating more than 50 percent of the private gross domestic product last year) by finding a different approach — a niche.

Knowing your niche means you are better able to find, target, and maintain your customers as well as provide the best possible goods and services to that customer base. That focus is one of your best chances to not only survive but to thrive in a very competitive marketplace.

3. What Is Your Plan Of Action?

Another key factor in the survival and ultimate success of your business is how much planning you do before you open your electronic or physical doors. You need to decide if your business will be based on the internet or include more traditional models. Are you going to work full-time or part-time at your new business? Are you going to hire help or go solo? Have you written (or at least outlined) your business plan? Dreaming, thinking and planning can save you much trouble and waste later when things are hectic and problems strike. Planning can also help keep you focused and to balance your spending and time.

4. Who Are You Going To Call?

At some point, no matter how experienced a business person you are, you will need help. You will need support, advice, tools, or information — or all of the above. One of the beautiful, and most frightening, aspects of growth is that it can lead you to places you never imagined. No matter how much planning and experience you bring to your new position as CEO the unexpected will arise. How will you cope with this? It is important to recognize that no business is an island. It is not failure to seek help. Failure is when your business shuts down because you didn’t get the help you needed.

The best way to get timely help is to work on your support system while you work on building your business. That way you will already have a ready list of resources available that you can quickly tap into when emergencies strike. In today’s world there are many marvelous resources available to you no matter what your business model may be. These include:

~ Publications (newsletters, magazines, books)
~ People (professional advisors, mentors, teachers, consultants)
~ Networks (organizations and forums in your niche as well as general business and marketing)
~ Education and training (tutorials, courses, and seminars)

After you have answered these four key questions you are now ready to ask yourself that one big question again — are you ready to start your own business?

I am over 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

For most people, money makes the world go round and business bears that money. Businessmen will perhaps do anything just to achieve the ultimate goal of having a business, and that is to earn income. Net profit or income financially means a surplus of sales or revenues after deducting costs and expenses. Whether you are engage in profession, occupation, work or trade, you are in business and you speak income. When you earn an income you suffer taxes, the worst nightmare for every income earners. Income tax is your punishment of doing well in business. This sounds ridiculous but this is the reality, you pay when you earn. Because tax is legislative, noncompliance to this would results to crimes. This thing called income tax had already made billions of liars around the world. Some governments imposed taxes which are already too much to burden the flow of business. Others make tax laws that are already beyond the ability of taxpayers. However these facts must not result in the existence of enormous number of dishonest people in the world.

Ethics in business rarely exists nowadays. Perhaps it is because for most people, profit will come without the need of business ethics. This, I don’t agree. The word ethics is derived from the Greek word ethos, which means “character,” and from the Latin word mores, which means “customs.” According to the encyclopedia ethics is the branch of philosophy that defines what is good for the individual and for society and establishes the nature of obligations, or duties, that people owe themselves and one another. Maybe ethics is not needed to earn profit if you define profit or income as money. But deeply speaking, business is not just for money. Yes it is definitely for profit, but profit is not just financial profit. We need profit that will not just sustain our pocket or our stomach. Significantly, we also need profits that will feed our hearts and soul. Considering that we are great businessmen, we should extend our minds to this principle. We need business ethics to earn these high valued profits. We must be concerned to the virtue of our character and to the common good.

Your business is not just for the survival of your life on Earth but it can also be your road to the survival of your soul. If you’re in business and had a company, you can help your employees by providing them enough salaries and other benefits that will make their lives better. You can be honest and pay your exact tax for the government who will eventually use it for your country’s development. (Assuming your government is straight and not corrupt) But don’t mind them, be honest even others are not. We are talking here your soul survival and not theirs. You can also serve your customers by providing them their needs and giving them convenience. Customer care is so important for your customers as also important for your business to earn public trust and loyalty. If you build infrastructures for your company you contribute to the development of your place in terms of buildings and infrastructures. When you got ethics in business you practice fair business competition. Fair business competition is a challenge for every business to improve the qualities of their products and services, and the end benefits are to the consumers.

Doing business with clean conscience is doing business with good night sleeps. It is also doing business with gladness of your heart and soul. Gratitude will come to you and you will become a stress free businessman if you do business with ethics. These and other spiritual profits will straightly come to you and the good thing on this is you are not taxed on this kind of profits. As an extraordinary businessman, you do not only set your long-term goals for 10 years or for a life time. You must also consider eternity and set goals to achieve profits that will benefit your soul. You need profits that last forever, profits that will give us everlasting life and happiness, and profits that will earn us the key to heaven. These profits will benefits us in the short run, midterm run, long run and eternal run, as God is great from the beginning and unto the never-ending.

Do business and believe in God. Building our business in God’s place is like building it in rocks which are in great foundations. Let us be kind and grateful to our employees as they are our best assets. Let’s give them bread and they will give us a ham sandwich. Let us have huge care to our customers as they are our best revenue generators. Let’s give them good price, high quality products and best services and they will give us their respect and loyalty. Let us be fair to our competitors as they are our great motivators. Let us give them fair game and they will give us the true meaning of winning. Let us be thankful to our Father Almighty God as He is our greatest business partner. Let’s serve Him and He will give us joy and peace of mind.

I am over 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:

1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.

2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.

3. Join Networking Sites to Build your Personal Network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.

4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor.

5. Run a Contest. People love the prospect of winning something – that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for “Contest Directories” and you’ll find lots of places to list your contest for free.

6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a “signature” that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!

7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.

I am over 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Life is full of ups and downs and sometimes has a few sideways thrown in too. When things go wrong or don’t go as planned, or when something happens to throw us off balance and doubt ourselves it can be tough to deal with. After all, we all want things to go well and to end up as ‘winners’. But life will always throw challenges at us, and we can’t control everything. Nor should we try. It’s not what happens to you but what you do with what happens to you that makes the difference. Here are three easy ways that you can always come out on top.

1. Focus on Your Strengths

We’re a bunch of contradictions – sorry to break it to you. Sometimes happy, sometimes sad; sometimes hopeful, sometimes pessimistic; sometimes childish and sometimes mature. We also have a whole load of strengths and weaknesses that affect what we do and how we do it, but tend to put more focus on our weaknesses and not our strengths.

A strength is something that you do consistently well or at a near-perfect level of performance – it’s something you’re just able to do, you’re hard-wired to do it well and you get an inherent satisfaction from doing it. It could be tackling and solving complex problems, empathising with people, having a lively imagination or being able to make the perfect omelette.

Focusing on what you do well rather than what you’re not so good at makes all kinds of sense. When you look at what you’re not good at you feel bad about yourself and your ability, but when you focus on and play to your strengths you’re guaranteed to get results, and can even eliminate any negative effect your weaknesses might have.

There was a guy I worked with who hated public speaking and recognised that it was one of his weaknesses. He worked as an advertising executive and as he climbed the ladder he found he had to do more and more presentations – he’d stutter, freeze, forget his point and not perform at his best at all. But when we focused on his strengths we found that he had amazing social skills, an ability to establish great rapport with people in no time at all and had a fantastic sense of humour. Using those strengths he was able to connect easily with each person in his audience, enjoy himself a whole lot more and to deliver presentations that had fun, humour and warmth in them. He used his strengths to overwhelm his weaknesses and went from strength to strength himself.

2. Set Things Up Ahead Of Time

Sure, there will be times when you can just head into something, do brilliantly at it and get the result you were hoping for (normally if you’re playing to your strengths), but other times you might blunder forwards, wing it and not get the result you wanted. Whatever challenges or opportunities you’re facing you’ll stand a much better chance of getting a great result if you set things up to succeed ahead of time.

So what exactly do you want to happen? What solution, outcome or result would be great? Get really clear on the outcome you want from what’s facing you and how it would feel to get the outcome you’re looking for. Then start breaking it down – what can you do to set things up so that your desired outcome happens? What needs to be put in place? What will help to make what you want to happen, happen? And to ensure the best outcome, what are you willing to do?

Whatever faces you, it’s possible to get the result you want by being crystal clear about the kind of result you want and by putting effort into setting things up so that it happens. Look at this way – you’re infinitely more likely to get your most wanted result by putting time or effort into setting things up ahead of time than if you don’t. Your choice.

3. There’s No Such Thing as Losing Anyway

What’s life all about, really? Getting a good job, getting married, feeling valued, having fun? It’s about different things to different people, but to boil it down I think it’s about doing the best we can to have, do and be the best for ourselves and those we care about. Sometimes it’s a struggle and sometimes it’s a joy, but what is constant through it all is our capacity to learn, develop and grow. Humans have an unparalleled ability to learn and adapt, which is exactly why we’re able to do the best we can and find ways to have, do and be more.

That’s why everything you do takes you one step forwards and it’s only by doing one thing, then another and another that the most astounding things in our world came about. As Thomas Edison said while he was on his 207th prototype for the electric light bulb – ‘I am not discouraged, because every wrong attempt discarded is another step forward.’ He’s absolutely right – everything you do that doesn’t work out is another tick in another box and another step forwards, because you know one more way not to do something and what not to do next time. You’ll never get to 100% without going from 1% to 99% first.

In all that you do, whether it turns out how you wanted it to or not, there’s the capacity for learning. That means that it’s all part of the process and everything that you do and learn is an important step forwards.

There’s no such thing as losing, only learning and growing. So here’s to your continued success!”

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Perhaps “blogging” isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping opinions, political realities, trends, and even our language.

I believe that a blog is simply a tool to use for someone who’s got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have some command or experience, then it’s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.

Anyway, here’s a list of blogging tips…

1.) Be topical.
Cohesiveness in message is not optional. Readers may or may not be interested in your topic, but if your message is haphazard that few will bother remembering to return to your blog because it essentially would offer nothing to remember. This doesn’t mean blogs can’t jump from subject to subject. For instance, a blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off. In such an example, the aspect of humor would be content’s glue, the strength of the blog. The beauty of staying on point and on topic is that eventually, due to the nature of the Internet, you will find those interested solely in your topic. (as opposed to online diaries. There are millions of them on the internet, few have any readers. Email me with examples if I’m wrong and I’ll be able to show you why you’re showing me a blog and not a diary.)

2.) Refresh your content
Create a schedule and stick to it. Realizing that blogging requires time and effort, don’t create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don’t want to lose them due to lack of communication.

And remember, what’s old is not new and, for blogs, thusly not interesting. 2006 isn’t the time to rail against Enron or Vanilla Ice. Insight doesn’t matter much to yesterday’s news.

3.) Clear Language Counts.
Blessed is the blog with a clear line of logic. Write without inside jokes, clique-y catchphrases or ambiguous logic. First time readers need to be close to your message. They are more likely to return to blogs that strike them positively. If the first read is confusing there will not be a second read.

4.) Feed the Spiders.
Search engines take notice of active blogs and blog search engines are especially sensitive to activity. If nothing else, search engines are smarter today than they were yesterday and are only getting smarter. In constantly improving they are seeking to aggregate quality; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month. I don’t mean to scare you but a big spider is watching, so dance for them.

5.) RSS.
Think of RSS like a magic to blogging world, because that’s the effect it’s had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.

6.) Spell check.
Hey man, use the spell-check. I do – if I didn’t you probably wouldn’t have made it to #6. It only takes a minute and can save you from looking like a hack.

Your weblog audiences will be small at first. And, frankly, that’s the way it should be. Who are you to think that half the internet will flock to you after three or four posts of your blog, anyway?

If you tough it out while maintaining quality, readership will materialize. You will link to good, relevant blogs and, in turn, they will to you. While your voice may be unique, your niche likely isn’t and if your content is emitted smartly to the Internet those relevant readers will respond through readership and interaction. That I guarantee.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

I’m often asked, “I have no video training but I want to put video on my website to help promote my products and services what can I do?” Well the answer is simple. If you can shoot a home movie you can put a video clip on your website. Now the first thing is to not be scared of the camera. A good sales person needs to be able to speak clearly and present their product in a manner that everyone can understand and enjoy. So with that in mind turn on your camera, cell phone, or whatever video capturing tool you have and begin shooting. But here are a few tips for making your shoot successful and getting it up on your website.

1. Speak clearly, and so that everyone watching can understand what your saying and what your product is about.

2. Make sure you have enough light so that you and your product can be seen. But be aware that you can also have to much light. So the best thing to do is to test your video and the area your going to be shot in. Make sure you look natural.

3. A microphone is important and you need to be heard. If your using a mini-dv camera you can easily get a microphone that can attach from the camera to your clothing. Use make sure you can’t see the wire that connects the mic and the camera during your video.

4. Have FUN! No one wants to see a sour face on camera. So make sure you are having fun and that you SMILE. The better you come across on camera the more people would want to buy your product or services.

5. Don’t use big words in your video presentation. Keep it short sweet and simple.

6. Once you’ve finished your recording, watch it. Make sure it’s what you want and something that you’ll feel proud to have on your website.

7. Now get the clip to your computer. Your camera will have instructions on how to upload the footage. Now you can get fancy and use one of the high end video editing products. But those take a long time to learn. So if your on a PC use Windows MovieMaker and if your on a Mac use IMove and edit your clip to your licking. Don’t use to make crazy effects keep it about you and your product.

8. Now once your clip is edited you need to output it to a web file. If your on a PC then output the file to a WMV. And if your on a MAC then output your clip to a .MOV file.

9. Upload it! If you don’t have server space then use http://Video.Google.com or http://Youtube.com. You can easily upload your video to these services. Not only will you have the code to embed the file to your website but you will also allow others to see your video and your product who haven’t been to your site yet. It will be as easy as CUT and PASTE to an HTML page.

10. Promote your video clip. Include links to your clip in your weekly newsletters. Send your clip to your friends, family, and business associates. Let them see the work you’ve done and ask them to pass it on to other friends. Son you’ll notice that you have a ton of visitors watching your video and more traffic to your website.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

I have been involved with the network marketing industry for over 9 years since I was just 18 years old. One interesting thing I always noticed over the years is that any personal can be the top income producer within an MLM company and of course sometimes these companies eventually go under. Now if you look even more closely you will then notice that the top income producer will move onto another MLM company and after around 6 months or so he is now the top income earner in his new MLM company. This should now suggest to you that there is a very powerful MLM secret yet to be exposed to you because this has happened many times to many top income producers which tells you there is a reason behind it. The reason behind it is a secret that you have not yet been shown.

When it comes to building an MLM downline there is one thing that just completely passes most people and it is this one thing that could make all the difference to yourself when building your network marketing business. You see building an MLM downling in all honesty comes down to just one element and that one element is yourself. The top income producer I was referral to above may have been around the industry for years and possibly even mastered their skills over that peiod of time whilst gaining experience to benefit them for a lifetime. But also remember the top income producer has also developed a reputation for being a fantastic leader in the network marketing industry and it is your reputation along with your manner that will make the biggest decision as to how well you succeed within network marketing.

A crucial element of building your network marketing business is to approach prospects for your MLM business however when you approach a prospect you must remember that they will not make a decision before checking out your reputation. The information you provide to your prospect about your business opportunity will always be less important to them than your reputation as people will always buy people. Of course if this was a family member, friend or someone who trusts you then their decision would be already made however when they have no idea who you are they will check out your reputation before joining your MLM company.

You have to position and posture yourself as a leader in the industry. Especially when your starting out in the network marketing industry you must demonstrate leadership qualites clearly to those around which can also mean taking control of the conversation from the beginning. Always remember no matter how long you have been with your MLM company even if it is just one week you will always have more experience than the new person who has just entered the network marketing industry today.

Leaders are defined by the law of attraction and as a leader you will draw people to you. In order to attract prospects in this manner you will have to brand yourself effectively on the internet for prospects to them seek you out. All of the above is the reason and secret as to why any top income producer can move from one MLM company to another whilst reminaing a top income producer due to their branding of themselves along with the connections they have made with their prospects.

You will always notice that these top income producers appear on the surface to have built their MLM downline with extremely little effort. The reason for this is because they are very much in the spotlight due to their position of leadership and this gives them credibility making sponsoring so much easier. Not many people will join an MLM company as they will mostly join a sponsor that they feel can lead them to MLM success.

I am almost 10 years not FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

One of the most popular and very much affordable methods of internet marketing has always been article marketing. The reason why it is amazingly popular is because it does not have a cost as in it is completely FREE to submit your articles to various online article directories. The only issue with article marketing is that it will take you a little time to write each and every article.

Over the last almost 10 years that I have spent full time in internet marketing I have very quickly realised that the best articles are those that are written using your own creativity when you have taken time to research, think and consider in order to gain a fresh perspective for the subject you are going to write an article about

If you take the time to browse through some online article directories you will see that a common issue is that it appears as if most subjects have already been written about by someone else and it may even appear to yourself as if the following articles on these subjects are just a variation of the original article written in another context or merely used different words within the article.

You may have seen on the internet many times over that there is alot of article software that will change articles around for you and so forth and whilst at the beginning this was very profitable to many people it has now come to the attention of Google and many other search engines on the internet. One of the most important aspects of an internet marketer should be credibility and this can only be gained if you write your own articles, with your own words without the need to try to copy anyone else as this will make your article unique which means you will also be unique allowing you to go very far with your article writing.

One of the very best ways to get yourself started within article marketing is as I have said above to start writing your own articles with a sense of creativity from a fresh perspective on each subject gained by research and knowledge. If you feel you do not have these skills then the next stage is where you could in fact hire a ghost writer which is where someone else will write articles on your behalf giving you exclusive rights to the article where only your name can be put to it as the author and of course these are articles you can make money with.

Another option is to look for students on the internet who are very much eager to gain experience of writing articles as these type of people will normally write your articles either for an extremely low cost of even FREE however you will have to keep your eye on the quality that is being produced.

It is very well known on the internet that this type of article writing method does work as many successful internet marketers have employed the services of a student to write articles for them at either a very low cost or completely free. There is however also many internet marketers who have came against issues with their article writing using this method because alot of the time these end up not being unique articles. They tend to have been copied from other articles and just had a few words or sentances changed.

As you may already know the search engines are very sophisticated now which means copying articles in this way is becoming extremely hard to do as most search engines such as Google will give page rank to the article which is more worthy which is usually the unique and original article.

There is only one type of article that will ever get massive traffic to make you money and that is the article with the best content that provides quality information which in turn will help to benefit the reador. Therefore the very best advice I can give you today is to write your own articles and just take time to research the subject to gain a fresh outlook on it and this will brand you and your articles as unique.

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Based on the current situation of the world economy it is becoming a very widely known fact that more and more of the population are looking for ways to earn extra income. Much of the population has already started to realise that working self employed for themselves is now not anymore risky than working full time in a JOB. It is for this reason alone that the Internet Marketing make money online niche is now continuously growing from strength to strength with more and more people entering the industry everyday.

These new people who are coming into the business for the very first time are in urgent need of a success coach. New members of the Internet Marketing industry need a mentor who can guide them fully through the path to making money online, it is the responsibility of a success coach to take a new member from beginning to internediate and then to advanced level. You have to be able to effectively demonstrate to your new person that you are the person who can show them how to succeed and this will involve at times you having to think back on your experience to assist your new member in overcoming the challenges that lay ahead for them.

To be seriously considered as a success coach you will have to implement four crucial elements.

1. You must have some experience of working from home on the internet making money online. Most new members are going to need to learn from you therefore it is crucial that you gain a wide range of experience making money online. It is important you are branding yourself in order for you and your internet business to bcome popular as this will help you be a popular success coach.

2. The next stage is to have your own website or your very own blog because the main step to success when you have an internet business is having a website and of course as a success coach you will also need a website to use as a place to show or share your knowledge or services to the public. Your website will also ad to your reputation as well as giving prospects a way to easily contact you.

3. I have always found that a prospect will look for you to be knowledgable on the latest trends as well as you creating some that will also be a hit. Internet marketing making money online working from home is all about the latest trend as you may have noticed things on the internet move really fast. If you or your clients internet based business is going to be successful then you have to knwo what the hottest tend is on the internet today and of course creating your own trend will add to your own reputation and brand which in turn will attract prospects to your business.

4. You have to be accessible. The only success coach I have ever come accross that can’t be contacted are those that are simply pretending but instead are in effect running a scam. I know from my experience that sometimes it can be very difficult to keep up with everyone that contacts you but thats the great part about being a success coach is being contactable easily as you have to remember you are the guide for these people.

I sincerely hope this article today has assisted you greatly in exposing to you all the elements required to become a great success coach.

Regards Always

Mark McCulloch

http://www.markmcculloch.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1