Network marketing is a numbers game. The more people you introduce to your opportunity, the more money you’ll make. To start generating a steady stream of traffic to your site, try these 7 creative techniques:

1. Write and Distribute Articles, Reports and Ebooks. Internet users are all interested in one thing – information. Use this to promote your business by creating high quality content and allowing others to reprint it for you. One great way to do this is to distribute a brandable ebook or special report. This is one that a website or list owner can change to include a reference to their website. This doesn’t mean that it looks like they are the publisher, it’s just a way for them to include information on where the ebook was downloaded from and (if applicable) to include their affiliate link for your products and services.

2. Participate in Newsgroups, Forums, and Mailing Lists. There are hundreds of forums online and you can find one for almost any topic imaginable. Most allow you to include a signature line that will be attached to every message. This is a chance for you to advertise your site. Visiting these forums to post thoughtful questions and offer your expertise will mean your signature is viewed by others and will bring you free, targeted traffic. Of course how much traffic you get depends on how often you post and whether your signature makes people want to visit your site. A good approach is to use an ad you’ve had success with elsewhere as your signature.

3. Join Networking Sites to Build your Personal Network. Networking sites are designed to make it easy for people to meet others in their industry and to advertise their products and service. Similar to offline networking events where lots of people come together for the sole purpose of meeting people, online networking sites work the same way.

4. Use Classified Sites and Traffic Exchanges. Classified ad sites and traffic exchanges have gotten a bad reputation, but they really do work if you know how to use them. If you’re promoting a product or service that advertisers can benefit from then they’re a great place to get traffic. Although not very many consumers visit this type of advertising sites, lots of website owners do in order to make sure their ad appears on the site. While there they can’t help but notice other ads and if one catches their attention you’re likely to get a visitor.

5. Run a Contest. People love the prospect of winning something – that’s why a contest can be a great traffic generator. The key is to choose a prize that will attract people from your target audience. If you make the grand prize a new laptop you’ll get entries from everyone who would like to win a new laptop (which is basically every computer user in the world!). Get more targeted traffic by choosing something that your target audience is interested in but wouldn’t mean much to other people. To start promoting your contest do a search in Google for “Contest Directories” and you’ll find lots of places to list your contest for free.

6. Include a Powerful Signature on all Outgoing Email. Every time you send a piece of mail you have the potential to get a visitor to your site. Simply create a “signature” that is automatically added to every outgoing message. Use the signature to briefly explain what you do, give your USP or slogan and add a hyperlink to your site. Once it’s set up you don’t have to think about it again!

7. Try Newsletter Classified Ads. There are lots of newsletter publishers who give classified ads to new subscribers. Although these don’t typically bring a huge response, they can generate some traffic if you offer something with a high perceived value but low price tag. They’re also a great way to test new ads to see which ones get the best response. Once you’ve found a winner use it in a PPC campaign, make it your new email signature, run it as a top sponsor newsletter ad or use it as your forum signature.

I am over 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Do you ever feel like you know just enough about Blogging to be dangerous? Let’s see if we can fill in some of the gaps with the latest info from Blogging experts.

Blogging is a concept that started in late 90s. It used to be a way to comment an existing webpage, an opportunity for visitors and readers to react or voice out one’s opinion on the said page. What started as a single-sentence commentary has evolved into pages of personal take on just about anything and everything under the sun. As it continues to move forward, online advertising has tapped into the blog’s potential. Here are 5 reasons why you should use blogging as an Internet marketing tool.

1.Blogging is simple. The simplest way to get your piece on the net is through blogging. No skills are necessary… an average adult can read and type, or at least click a mouse. It’s like having a virtual piece of paper and you just write your ideas, experiences, new products, and hope that the truth behind your articles comes out and entice your reader to also try your product. If you have a PC and an Internet connection (who doesn’t?) then you can blog and advertise.

2. Blogging is authentic. In this day and age where advertising saturate our lives, we question the credibility of promoters’ claims. However, in blogs, real people share their real-life experiences, unscathed by paid advertising. Reading blogs about first-hand product use is like talking to people about their first-hand experience. You definitely want to buy a tried and tested product.

3. Blogging is free. Because blogging is yet to be proven as a mainstream online advertising media, most sites see it as something to augment current marketing tools and thus offer it for free. Any opportunity for free webtime is definitely a bonus especially to businesses that are starting up. Needless to say, paid blog pages can generate more income for your seriously growing business.

4. Blogging builds credibility. As you get more and more into writing your experiences on a particular product or industry, your readers come to realize that they can depend on your posts for their own information needs. As such, you become an expert on it; as a consequence, more readers visit your site and more bloggers link to your blogs. As companies and professional organizations notice the growth of your readership base, they may soon get in touch with you for advertising on your blog page, or make you an affiliate, which pays for every referral generated from your blog site.

5. Blogging builds your market. Unless you are a Hollywood star, chances are, only your Mom reads your posts. Mom has a lot of friends, so she lets her friends know how interesting your blog site is. But you need not depend on Mom to increase your readership base. Look into the following ways to build your market through blogging:

Knowledge can give you a real advantage. To make sure you’re fully informed about Blogging, keep reading.

-By using your e-mail. Today, blogging is overcoming the e-mail’s popularity in quickly and effectively reaching and expanding a market. In this age of speed and quick access, logging in and downloading e-mail is simply taking longer than clicking into a blog site. Let them explore your site by using a short e-mail message as teaser to your blog site. If your e-mail is on an entirely different subject, use your e-mail signature to give a link to the site.

-By using subscription. An easy way to get your readers e-mail is to give them an opportunity to subscribe to your blogsite. Keep some exclusive information for your subscribers to entice readers to subscribe and give their e-mail address. Just be responsible in using their e-mail address, as the last thing you want is a comment on your blog that you are a spammer.

-By understanding your readers. Conduct a simple survey for your readers to understand their profile and advertising preferences. Ask consumers to give you feedback on a post, an ad link, or a trial that you shared. In this way, it is like interviewing your readers without the commitment and intrusion of a face-to-face interview.

-By joining a blog network –A network of blogs maybe a collection of blog sites that share the same industry, interest, readership base, payment mode, etc. Consumers find credibility and convenience in clicking one link to several real bloggers about a single subject. Clearly, more bloggers are better than one.

-By using RSS. RSS is the fastest growing technology on the Internet today. As such, having RSS feeds to your blog is definitely another means of generating awareness for your readership base. Having a variety of feeds can add interest to your blog site.

Give your business a boost by effectively using blogging as an Internet marketing tool.

When word gets around about your command of Blogging facts, others who need to know about Blogging will start to actively seek you out.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

E-Newsletters, commonly called ‘E-Zines’, are a must have for any business in today’s aggressive economy. E-Newsletters, done correctly, are a creative, non-aggressive method of reaching your current clients and building your prospect base at little or no cost. They not only provide useful information to subscribers on a consistent basis but they are a valuable marketing tool that allows you to enter their lives regularly, to get your name, and products or services, in front of them without the heavy sell.

The following pages contain a list of ‘must haves’ from the beginning to the end of your newsletter, and everything in between.

First and foremost, your E-Newsletter must have a:

1. SUBJECT LINE

Your newsletter’s headline, otherwise known as the subject of the e-mail, is responsible for 50-75% of its success. Other than whom the e-mail is from, it is what your reader sees first. Without a successful headline, your e-mail is destined for the trash can and you’ve missed a golden opportunity to reach clients and prospects with your message.

Writing a good headline is tricky and something people spend years learning and practicing. That being said, there are a few keys to a successful headline that I’d like to share with you.

● Appeal to your reader’s self interest.
Provide a benefit to your reader and make it personal to your audience of clients and prospects. Example: “10 Ways To Increase Your Portfolio Earnings Overnight.” This type of headline might work for a financial investment firm, or an accountant. A headline can be tailored to any industry and what your readers are interested in.

● Make it Newsworthy
Headlines using the words ‘new’, ‘now’, ‘finally’, ‘announcing’, and ‘latest’ give the reader a sense of newsworthiness. “New Soil Conditioner Increases Plant Life By 10%.” This headline is both newsworthy and it appeals to the reader’s self interest-assuming that the newsletter is going to clients of a nursery, florist and the like and not to an automotive repair shop!

● Appeal to the reader’s emotions.
Fear, Pride, Insecurity, Curiosity, Love, Happiness, Boredom, Laziness, and
Altruism are among many of the emotions that you can use to motivate your reader to open your newsletter. “How To Ask Your Boss For A Raise,” would be good headline for a staffing company. It appeals to the reader’s curiosity. Another curiosity driven headline might be “10 Questions You Should Never Ask A Prospective Client.”

One last thing to remember about Headlines: make them believable. Nothing gets deleted faster than an outrageous and unbelievable headline.

2. VOLUME NUMBER AND A DATE.

It may seem obvious, but one thing that is consistently overlooked in E-Newsletter publication is the volume number and date. Every newsletter that you send should have a volume number and a date to be consistent. Consistency is key to establishing yourself and your company as a reliable and credible source of information and the kind of company that your customers will return to time and again.

Additionally, by providing a consistent publication date, and volume, you give your readers a method to archive and/or search when they’re hunting through old issues for the amazing content that you’ve supplied them.

By organizing your newsletters by volume and date, you also make it easier to track each issue’s effectiveness.

3. THEME

Each newsletter that you put out to the world should have a consistent theme running throughout. Regardless if you have one article or ten, they should be linked with your theme-and your theme should be referenced in the headline.

A doctor’s office might run an issue with the theme of fighting the flu just before flu season. The newsletter might contain articles pertaining to it like diet, supplementation, and inoculations etc. Similarly, they could offer a theme on allergies in early spring.

A restaurant might highlight specific ingredients, time saving tips in the kitchen, or upcoming seasons and holidays. The articles could reference menu items or recipes that they use as a marketing tie in.

An Auto repair shop might address tune ups in one issue and preparing for summer vacations in the next. They could talk about braking-how to brake, different types of brakes, when to replace brakes, common problems with brakes etc…

You’re getting the picture. CPA firms, printers, transportation companies, every industry has a specific client population with specific needs and interests. If you have a new product, how that product integrates into your customer’s lives could be a theme-say a commercial construction company provides installation of a new type of roofing–there’s the theme for the newsletter. Themes are easy to come by; the trick is sticking to them.

4. INFORMATION

Your newsletter must contain useful information. Content Is Key! Even if your newsletter contains an editorial piece, you need to give your readers something valuable.

We’re a nation hungry for information. Non-fiction consistently outsells fiction in the bookstores and ease of information is in high demand. As far as information goes—Nothing Is Better Than Free, Helpful Information Delivered To You On A Consistent Basis!

According to an article recently published by the Newsletter & Electronic Publishers Association www.newsletters.org —“Publishers need high-value content to reach readers and advertisers. ……editorial quality is just as important for a free newsletter as it is for a subscription newsletter. ……advises publishers to talk with their user base at all times, survey readers and know their needs.

This quotation ties in to the next E-Newsletter necessity:

5. An Option for Reader Feedback

An option for reader feedback in a newsletter is a good way to build your community and to add content to the publication. It not only lets you know what the readers are responding to in your newsletter but it encourages reader participation and people, whether they admit it or not, like to see their name in print.

A simple feedback form occasionally included in the newsletter or a more consistent ‘Dear Abby’ type column where readers ask questions and you (as the expert) answer them, is the easiest way to include this feature into your publication.

6. AN OFFER

Besides endearing your clients and prospects to you and your company, the main purpose of an E-Newsletter is to build your business or in other words, SELL.

Don’t let a single issue go by without some kind of offer; a click through to your web site, a coupon, a new product for sale in your store or on your website, an inside sale.

Tie the offer in to your theme and with a good headline, you have a sure hit! Let’s go back to our very first headline “10 Ways To Increase Your Portfolio Overnight.” Let’s assume that the newsletter is from a team of financial advisors.

The broad theme is increasing your portfolio; let’s assume that one of the methods of increasing it is to invest in pharmaceuticals. The offer might be a seminar/webinar/teleseminar on investing in pharmaceuticals. The options are endless to present this product.

Basic clicks through to your website for more information, a ‘click here to register’ type of option, or a registration form right in the newsletter are just some of the possibilities.

7. LINK TO YOUR WEBSITE

Again, the reason for your newsletter is to sell your product or service. If you don’t have at least one link to your website then you’re not giving the newsletter the chance to do its job.

If you don’t have a website-GET ONE!

No matter what your business, a web presence is a necessity for your business to grow and a courtesy to your clients. From basic business information like hours and staff information to newsletter archives and products, a website gives your customers a place to go when they’re not with you. To put it simply, a web presence expands and embraces your customer community and it provides one more way to build your current client base.

Links to your website in your newsletter provide not only a tool to sell but they’re also great tools for realizing the effectiveness of your website. They’re measurable.

8. VIRAL MARKETING

Viral marketing is a term used by marketing specialists which simply means encouraging current customers and prospects to share your message with their colleagues and friends.

Viral Marketing is FREE FOR YOU. A simple message consistently included in each and every newsletter, preferably in the same place each time, that encourages recipients to forward your newsletter to friends, family, and colleagues is all you need. The bonus is that there is an implied endorsement of your services to recipients of your forwarded newsletter.

9. AN OPT-OUT

While an E-Newsletter is a great source for building your opt-in database, you MUST provide your recipients an option to opt-out. No one likes to be trapped into receiving an unwanted e-mail.

A simple “Click here to unsubscribe” will suffice.

Be sure to make good on all opt-out requests to avoid angering and alienating clients and prospects.

10. SIGNATURE

An E-Newsletter signature isn’t your signed name at the bottom of each publication, though it can be. In direct mail, a signature is your company information and a possible disclaimer listed at the bottom of the page. Think ‘footer’, if you’re familiar with word processing. A signature could look something like this:

All material on this site is provided for information only and may not be construed as a guarantee of earnings. No action should be taken based solely on the contents of this information; instead, readers should implement the given information in order to produce similar results.
www.MarkMcCulloch.com

It is important to have a signature for several reasons:

1. Consistency
2. Ease of use. If the reader prints out the newsletter then your contact information is readily available.
3. Professional appearance.
4. Another opportunity for your client/prospect to contact you by clicking on your web link or e-mail link.
5. Possible legal protection.

There are an abundance of tips to improve the effectiveness of your E-Newsletter but the 10 basics I’ve highlighted are vital to produce an effective, quality, marketing E-Newsletter that your readers will value and enjoy and your business will prosper from.

If you have any questions regarding E-Newsletters, please feel free to contact me.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Are you in a direct sales business and trying to figure out, like me, how to streamline your systems so that you can spend more of your precious business time working on income generating activities?

Well, I’m here to tell you that there are some simple steps you can take NOW to help your business for the long term and an Autoresponder is one of those ways! An autoresponder is an online program that takes a prewritten email message or series of messages that you’ve created and sends it out automatically when someone signs up either via email or a web form.

That sounds a whole lot more complicated than it really is. So let me give you examples that might work in various aspects of your direct sales business to help you see how easy this really is:

Lead follow up and tracking.
Do you advertise either online or offline? With an autoresponder you can put an email address into your advertisement and when one of your potential customers/recruits emails you to find out more about your company, they are automatically sent your initial packet of information instantly. Take it one step further and you can even put a different email address into each ad, making it easy to track which ads are producing results.

Lead Generation.
Do you have a coupon or e-book that you can give away to potential new customers or recruits? Set it up in your autoresponder and create a web form (all free with most systems) that you can place in your blog or on your website. Then just add a quick statement of “Request more information on my business today and receive a free gift” sending interested prospects to your autoresponder where the gift and the information are sent to them automatically!

Downline newsletters.
If you’ve built a team of distributors under you, you’ll want to stay in contact with them regularly. An autoresponder can do that easily, first with a “welcome to my team” email and then later as you broadcast your team newsletter through the list.

Help your new consultants get off to a great start in their new business with a series of email training messages geared toward those days when they are waiting for their starter kit. It’s a great way to keep the enthusiasm high during those first days!

Is there a specific area in your direct sales business that seems to generate the same questions from all the distributors in your group? Set up another series of emails specific to that business topic and set up your team members there as the questions come in.

Leadership communication.
As your direct sales business grows you’ll promote leaders from your team. Set up a series of emails congratulating them on their promotion and encouraging them in their new role as leader. Many people in direct sales have no idea what it means to lead a team of their own and you can set up a system to get them trained and equipped as well. and have it work for you continually.

Customer newsletters.
Stay in contact with your customers by using an autoresponder series just like you do with your downline. Have a welcome series for new customers to keep your name and information in front of them.

Customer classes.
Set up a series of emails that highlight a product of the month from your product line, or an email class on how to use some of your products.

Contests
Set up a series of contest emails for either your customer base or your downline. For instance, have a “scavenger hunt” through your catalog and use the autoresponder system to create the excitement over a series of days.

I’m guessing that most of you, unless you’re brand new to direct sales, have much of the information for many of the above ideas already in your computer somewhere. With an autoresponder it’s just a matter of transferring that information into the system where it can work for you, even when you’re off doing other things. Give it a try. Many autoresponders have a free trial offer so you can check out how they work before you take the plunge. but after just 6 months of using it with my own direct sales business, I can tell you it’s well worth every penny!

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

‘What would you do if you had to start your internet business from scratch with no money at all?’ This is a question that often pops up on the message boards of affiliate marketing sites. It usually comes from newbies trying to figure out what works best and fast. And the same answer comes up from experienced internet gurus: Create money making blog empires!

Why are blog empires a perfect way for making money?

1. Blogs are easy to set up and manage:
Maintaining a blog doesn’t require programming and webdesign skills. You just register an account with a blogging service like Blogger.com, and you can start immediately posting messages.

2. There are no start-up costs:
Blogging services like Blogger are absolutely free. You don’t need to spend money on hosting and domain names. If you run 30-50 niche sites and pay a domain name for each, it’s a huge sum of money. If you run 30-50 or hundreds of blogs, when using free bloggging services, it doesn’t cost you a dime.

3. Blogs are indexed by search engines within days:
One of the main problems that website owners have to overcome is getting into the search engines. With Google it can be an annoyingly long process (think of the Google sandbox effect). In the meantime, blogs are indexed much faster, usually within days, thanks to RSS feeds.

4. Blogs are a better way to promote affiliate products:
This comes from the nature of blogs. Blogs are a series of subjective opinions written by everyday people. It is a well-known fact, that the best way to sell affiliate products is to write a sincere, positive review. Experienced internet gurus use this technique to rank in tens of thousands of dollars monthly. Word of mouth advertising is till one of the most effective methods to persuade people to buy something. A well written blog post can do this for you.

5. Blogs can be easily monetized by using Adsense:
Contextual advertising is a popular way for webmasters to earn money without effort. With blogs it is the same. Just put a piece of code into your page’s source and there you have it. Then wait for your visitors to click the ads. Even if you don’t know much of HTML codes, you can benefit from displaying text ads. Blogger offers you to put Adsense ads on your blog’s template, and you can do this from the Blogger menu with a few clicks, so no need to bother with HTML codes. It even offers you to match the color of ads with the colors of your blog’s layout. It is called blending and it increases click through rates enormously.

Secret methods of creating money making blog empires fast

Method 1:
The first method is to create blogs that concentrate on certain problems. In your posts first describe the problem, then offer a solution. This solution should be an affiliate product or service, that you promote. Most people use the internet to find information for solving a problem. For example, treatments for acne problems, solutions for money matters, where to rent a car on holidays, reliable softwares against viruses and spams, etc. This is where you can wirte about how you had the same problem and how this or that product solved it.

If you start 5 blogs a day, you will have 150 blogs at the end of the first month. Imagine how much money you can earn from this blog empire. And that would be just the first month. This method sounds simple and obvious but many affiliate bloggers do it wrong. There is a new way found out by Rob Benwell to do this successfully. You can read more about it in my blog: http://blogging-to-the-bank.blogspot.com

Method 2:
This is a less often used method. Use your blogs as online courses or online tutorials. Find a topic and start a series of posts like it’s a series of lessons. Your fist post should be lesson 1, the second post should be lesson 2, and so on. Place affiliate links into your posts. You can also use these blogs for generating Adsense revenue. Keep the number of lessons between 10-20. If you don’t like writing or don’t know the subject well enough, go to free article directories. Pick 10-20 articles of your subject area and convert them into a series. That’s all.

Start blogging today and in a month you will have a blog empire earning you a decent amount of money. For more information see my links below.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

If you’ve reached the point of exhaustion trying to keep up with answering the mountain of emails that threatens to bury you alive every single day, you’re ready to learn about autoresponders.

The bad news is that people expect prompt replies to their email inquiries. However, unless you can figure out how to work continual twenty-four hour shifts, or hire enough people to constantly monitor incoming emails (while they’re eating up your revenue), you have a problem. The good news is an autoresponder is an inexpensive – or even free -method of quickly responding to emails. What these programs do is automatically respond to incoming emails as soon as they are received.

Emails are essential to your business for many different reasons. Most importantly, these invisible email voices give you their feedback about your website – for free!
However, if you spend all your working hours answering these emails, how are you supposed to run your business? The answer is simple: use autoresponders. Autoresponders are programs that automatically respond to your emails without you so much as having to click on your mouse.

There are a number of good reasons why you need an autoresponder besides just answering your email. For example, autoresponders can be used if you need a way to
send information about your services or products, price lists, or if there are repeated questions asked across large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or relevant articles. All of this can be handled by an autoresponder. Additionally, you can advertise your business and then build stable relationships with your customers by using autoresponders.

Autoresponder programs vary from software that runs with your email program to a specialized script that runs on your web hosting company’s server. This kind of script may use a web page form or simply operate with your email account. This kind of script is programmed to send out a standardized message whenever an email is received. The message is sent to a particular script or email address.

Some autoresponders can do more than simply send out standardized messages. They can send out an unlimited number of follow-up messages sent at predetermined interval of time. For example, you can set your autoresponder to send out a new message every day for as long a period as you desire.

There are numerous companies who offer autoresponders free of charge. Your website hosting company often provides autoresponders as a free service. If this is not the case with your web hosting company, there are numerous companies who offer this service for a small fee, or free of charge, providing you attach an advertisement for their company to your emails.

To personalize your autoresponder messages, you can attach a signature. Signatures in this case are much like business cards. You can include your name, company, all your contact numbers and addresses, and a brief message.

It’s a good idea to attach a signature to every email that is sent out. This works as a repeated reminder of your business identity every time a customer sees it. The more
they look at your signature, the more likely your company will spring to mind when your particular service or product is needed.

You can create a standardized signature that every employee in your business uses, or you can go wild, and let every staff member create their own personal signature. Of
course, like everything in life, there are some rules and guidelines to creating a personal signature.

Keep the length of your signature between four to six lines of text, with no more than 70 characters in a single line. Make sure that your email program does not cut off your text! The content should include your name, your company name, your email address, fax number, and any other contact details, such as 800 numbers. Lastly, always include a short personal message about your company. It should be a
subtle sell of your services or your products, and possibly your company’s reliability and longevity.

Another specialized use of autoresponders is to create courses that you can then offer your site visitors for free. You must choose a topic in which you are an expert and that precisely targets your potential customers.

Once you have carefully chosen your subject, divide it into a number of different sub-topics. Then offer your site visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a welcome message to your site visitor and an explanation about what is to follow. Your explanation should be
enticing, getting the point across that you are offering free, quality information that your target audience will find of great value.

With every lesson, include the number of the lesson, the topic title, information about your company and its services or products. At the end, include a few blurbs about the next lesson to entice the subscriber to continue on.

Make sure each topic is packed with essential and valuable information, and leaves the visitor lusting to know more. Otherwise, you may lose them in the very beginning.

Of course, you have to write up your course before you can offer it. Once you have done this, and gone over the material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your autoresponder.

There are a number of free autoresponders you can use.
Try http:/www.getresponse.com, or http://www.fastfacts.net.
Or go onto Google and you will find a long list of free autoresponder companies. Then sign-up for your chosen autoresponder. Once you do, you will receive instructions as to how to set it up and transfer your text.

Email is an excellent marketing tool; it is inexpensive and it is fast. Use it to advertise your business by choosing your email address carefully. Your website should contain
different email addresses for different contact requests. For example, use info@yourdomain.com for information requests, or sales@yourdomain.com for questions about sales. It’s a good idea to set up one for the owner, such as president@yourdomain.com. This presents your company in a personal, approachable light and insures that direct contact is provided.

Autoresponders are an effective and powerful marketing tool, allowing you to make contact with thousands of potential customers. This is an invaluable asset considering how many potential customers you usually have contact with before you make an actual sale. Essentially, an autoresponser allows you to automate part of your
marketing campaign.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Building a power list of loyal subscribers that are willing to gobble up anything you throw at them is the key to maintaining and expanding an online business. This list will be the main focus of any online business to earn money online successfully. Every online business provides either a great product or service focused on solving a problem for the customer and generating satisfaction. This satisfaction that customers get from the product or service can make them become loyal repeat customers and let you earn money online over and over again. They may even be so satisfied with your product as to recommend you and your site to other people.

The first step of building a power list is to capitalize on your current traffic and entice them to subscribe to your mailing or opt-in list. This list of subscribers has agreed to receive promotional materials such as newsletters and catalogs to keep them informed of the latest updates to your business or niche. Such promotional materials are sent through emails to the subscribers at various time intervals or as an occasional broadcast message.

Email marketing is the perfect media of advertising for online businesses. With email marketing, there is no need for any high costs as sending an email is absolutely free. Building a power list of subscribers will make sure that whatever you send them is received and read and not easily deleted. Email marketing will allow you to earn money online successfully as you build a base of loyal subscribers.

Your emails should ideally consist of information about all your products, new products or services as well as any promotions and special deals that you are currently having. Tell them that these promotions are your way of saying how special your subscribers are to you and is your way of thanking them. Making them feel special will ultimately make you huge profits in the future. There may be a chance that they will even forward your promotions to other potential customers as they recommend you and your site to their families and friends letting you earn money online with ease.

Occasionally, subscribers will unsubscribe if they feel they are not getting what they want or expect. It is not possible for you to please everyone but it is possible for you to improve your email marketing strategies and keep your subscribers loyal and excited. The following are some tips to build your own power list of responsive subscribers that will let you earn money online many times over.

Do some due diligence and research on what your customers are looking for. You can do this simply by asking them what kind of information or service they desire in a broadcast email. This will also show that you truly care about your customers and help build a long-term relationship and undying loyalty. You can even go one step further and look for fresh and exciting things that you believe they will be interested in. Having new and fresh things to excite your customers will definitely keep them ogling for your next email.

Provide good and valuable information with great articles will also keep your subscribers happy. They are interested in this niche and will definitely value good information. If your subscribers enjoy your articles, they will go to your site by clicking the links you put in your newsletters to read some more. Make your articles diverse and interesting, such as writing humorous articles, to ensure that they are well received. With both information and humor in your articles, you can be sure your subscribers are going to stay happy and loyal.

If you are afraid that you will not be able to provide great articles because you don’t writing, this is not a problem. There many professional and experienced article writers that can do the job for you for minimal fees. They know what they are doing and can provide the need that you have for your newsletters. The money that you pay for your articles are going to be met with good reviews, which can result in potential sales and profit for you. But of course, this is your own online business and nobody knows more about it better than you do. Ideally, you are the best person to write the articles that will allow you to earn money online successfully.

One great way to “one up” article writing is to create and send an ebook to your subscribers about your niche or business. Use your knowledge and expertise in the field you have chosen to help other people who are similarly interested and in turn they will help you to earn money online. You can write about anything informational and helpful to your subscribers. If you don’t like writing, hire a professional to create one for you for a small fee. Offer this ebook for free on your site to entice more subscribers and also to your present subscribers. Share this ebook with everyone and even other sites. This ebook will improve your credibility and can potentially be passed around to more people than your current reach of customers. Your ebook with your website link in it is a very powerful tool to earn money online the fast and easy way.

One final tip is to add e-coupons in your newsletters that will give your subscribers special discounts. Make it such that the e-coupons can only be used once. Your subscribers will be exhilarated to find special discounts in your newsletters. This will in turn make them eager to receive your newsletters in anticipation of what you are promoting next.

Building a power list of subscribers and keeping them loyal, happy and responsive is by far the most profitable way to earn money online successfully. Your subscribers will benefit from your expertise and you will be able to profit from them as well. This is an incredible “win-win” situation that will develop into a mutually beneficial long term relationship that can only mean more business for you and aid you to earn money online over and over again.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3’s on your blogs.

Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features:

title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc.

This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they’ve become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members’ blogs.

Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc. These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics.

Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes.

Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught. This way, students who who have missed classes, can easily catch up with their assignments.

A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement.

But by far, the most popular blog type is the one that takes the form of a personal journal. This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves.

Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other.

Blogs varying in topics, themes, and set-ups, can be found in blog directories. First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they’d get an idea of what these blogging communities are like.

Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests.

Just search any blogging directory and you’d get a listing of a lot of blogging sites that are available on the net. It’s easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Perhaps “blogging” isn’t such a graceful word. For me, personally, it sounds like a worded drudgery the way cereals can be soggy, skies can be foggy, and the way minds can be groggy. But for now, it’s too late to rename this shortened word for web-logging. Widespread blogging is nevertheless one of the most engaging Internet developments of the past few years. As a medium it gives rise to many new and worthy voices and plays a new and vital force in shaping opinions, political realities, trends, and even our language.

I believe that a blog is simply a tool to use for someone who’s got something to say. Let me be clear in saying that a blog is a poor choice for someone who needs a megaphone to scream out to cyberspace in order to elicit a meaningful response from Internet users. If you want attention and want it now and expect blogging to bring it to you, then this will surely be a disappointment. However, if you like to write and engage others on subjects of which you have some command or experience, then it’s a wonderful application with which you can interact with people who share similar interests as you. The hype is well founded.

Anyway, here’s a list of blogging tips…

1.) Be topical.
Cohesiveness in message is not optional. Readers may or may not be interested in your topic, but if your message is haphazard that few will bother remembering to return to your blog because it essentially would offer nothing to remember. This doesn’t mean blogs can’t jump from subject to subject. For instance, a blog with a humorous focus has all the leeway in the world for subject matter, but it would be foolish for such a blog to turn the humor on and off. In such an example, the aspect of humor would be content’s glue, the strength of the blog. The beauty of staying on point and on topic is that eventually, due to the nature of the Internet, you will find those interested solely in your topic. (as opposed to online diaries. There are millions of them on the internet, few have any readers. Email me with examples if I’m wrong and I’ll be able to show you why you’re showing me a blog and not a diary.)

2.) Refresh your content
Create a schedule and stick to it. Realizing that blogging requires time and effort, don’t create unrealistic expectations and be unable to deliver. An occasional lapse or holiday is generally understood but readers returning to find stale, out-dated content are going to find another blog with similar content. New blogs and RSS feeds are popping up on a daily basis. If you have worked hard to develop an audience and a community you don’t want to lose them due to lack of communication.

And remember, what’s old is not new and, for blogs, thusly not interesting. 2006 isn’t the time to rail against Enron or Vanilla Ice. Insight doesn’t matter much to yesterday’s news.

3.) Clear Language Counts.
Blessed is the blog with a clear line of logic. Write without inside jokes, clique-y catchphrases or ambiguous logic. First time readers need to be close to your message. They are more likely to return to blogs that strike them positively. If the first read is confusing there will not be a second read.

4.) Feed the Spiders.
Search engines take notice of active blogs and blog search engines are especially sensitive to activity. If nothing else, search engines are smarter today than they were yesterday and are only getting smarter. In constantly improving they are seeking to aggregate quality; quality blogs are updated several times a week, if not daily, as opposed to once or twice a month. I don’t mean to scare you but a big spider is watching, so dance for them.

5.) RSS.
Think of RSS like a magic to blogging world, because that’s the effect it’s had. RSS feeds are a way to exponentially sound your voice to the interested. These feeds are a great means to increase the distribution and readership of your original content.

6.) Spell check.
Hey man, use the spell-check. I do – if I didn’t you probably wouldn’t have made it to #6. It only takes a minute and can save you from looking like a hack.

Your weblog audiences will be small at first. And, frankly, that’s the way it should be. Who are you to think that half the internet will flock to you after three or four posts of your blog, anyway?

If you tough it out while maintaining quality, readership will materialize. You will link to good, relevant blogs and, in turn, they will to you. While your voice may be unique, your niche likely isn’t and if your content is emitted smartly to the Internet those relevant readers will respond through readership and interaction. That I guarantee.

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1

Your web business probably gets product inquiries from potential customers around the globe. Inquiries come via e-mail and your web site, and you try to send information to each hot prospect as quickly as you can. You know that you can drastically increase the likelihood of making a sale by satisfying each person’s need for information quickly!

But, after you’ve delivered that first bit of information to your prospect, do you send him any further information?

If you are like most Internet marketers, you don’t.

When you don’t follow that initial message with additional information later on, you let a valuable prospect slip from your grasp! This is a potential customer who may have been very interested in your products, but who lost your contact information, or was too busy to make a purchase when your first message reached him. Often, a prospect will purposely put off making a purchase, to see if you find him important enough to follow up with later. When he doesn’t receive a follow up message from you, he will take his business elsewhere.

Are you losing profits due to inconsistent and ineffective follow up?
Following up with leads is more than just a process – it’s an art. In order to be effective, you need to design a follow up system, and stick to it, EVERY DAY! If you don’t follow up with your prospects consistently, INDIVIDUALLY, and in a timely fashion, then you might as well forget the whole follow up process.

Consistent follow up gets results!
When I first started marketing and following up with prospects, I used a follow up method that I now call the “List Technique.” I had a large database containing the names and e-mail addresses of people who had specifically requested information about my products and services. These prospects had already received my first letter by the time they requested more information, so I used the company’s latest news as a follow up piece. I would write follow up newsletters every now and then, and send them, in one mass mailing, to everyone who had previously requested information from me. While this probably did help me win a few additional orders, it wasn’t a very good follow up method. Why isn’t the “List Technique” very effective?

The List Technique isn’t consistent. Proponents of the List Technique tend to only send out follow up messages when their companies have “big news”.

List Technique messages don’t give the potential customer any additional information about the product or service in question. He can’t make a more informed buying decision after receiving a newsletter! If someone is wondering whether your company sells the best knick-knacks, what does he care that you’ve just moved your headquarters?

List Technique messages convey a “big list” mentality to your potential customers. When I used to write follow up messages using the List Technique, I was writing news bulletins to everyone I knew! I should have been sending a personal message to each individual who wanted to know more about my products.

What follow up method really works?
Following up with each lead individually, multiple times, but at set intervals, and with pre-written messages, will dramatically increase sales! Others who use this same technique confirm that they have all at least doubled the sales of various products! In order to set this system up, though, you need to do some planning.

First, you’ll need to develop your follow up messages. If you’ve been marketing on the Internet for any length of time, then you should already have a first informative letter. Your second letter marks the beginning of the follow up process, and should go into more detail than the first letter. Fill this letter with details that you didn’t have the space to add to the first letter. Stress the BENEFITS of your products or services!

Your next 2-3 follow up messages should be rather short. Include lists of the benefits and potential uses of your products and services. Write each letter so that your prospects can skim the contents, and still see the full force of your message.

The next couple of follow up messages should create a sense of urgency in your prospect’s mind. Make a special offer, giving him a reason to order NOW instead of waiting any longer. After reading these follow up messages, your prospect should want to order immediately!

Phrase each of your final 1 or 2 follow up messages in the form of a question. Ask your prospect why he hasn’t yet placed an order? Try to get him to actually respond. Ask if the price is to high, the product isn’t the right color or doesn’t have the right features, or if he is looking for something else entirely. (By this time, it’s unlikely that this person will order from you. However, his feedback can help you modify your follow up letters or products, so that other prospects will order from you.)

The timing of your follow up letters is just as important as their content. You don’t want one prospect to receive a follow up the day after he gets your initial informative letter, while another prospect waits weeks for a follow up!

Always send an initial, informative letter as soon as it is requested, and send the first follow up 24 hours afterwards. You want your hot prospects to have information quickly, so that they can make informed buying decisions!

Send the next 2-3 follow up messages between 1 and 3 days apart. Your prospect is still hot, and is probably still shopping around! Tell him about the benefits of your products and services, as opposed to your competitors’. You will make the sale!

Send the final follow up messages later on. You certainly don’t want to annoy your prospect! Make sure that these last letters are at least 4 days apart.

Following up effectively seems complicated, but it doesn’t have to be! So many potential customers are lost because of poor follow up – don’t you want to be one of the few to get it right?

I am almost 10 years now FULL TIME working from home on the internet making money online and I have put together the following website to share all of my secrets with you at http://www.DecideYourIncome.eu

Regards Always

Mark McCulloch

http://www.CoachOfSuccess.com – mark@markmcculloch.com

Internet Marketer and Entrepreneur, Committed to creating success

(UK) 07875 647 867 (Call Me Anytime), Skype – mark.mcculloch1