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	<title>Comments on: Professional SalesPerson Building Value To Close The Sale</title>
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		<title>By: Lorraine Ball</title>
		<link>http://www.markmcculloch.info/2009/11/21/professional-salesperson-building-value-to-close-the-sale/comment-page-1/#comment-1012</link>
		<dc:creator>Lorraine Ball</dc:creator>
		<pubDate>Tue, 15 Dec 2009 13:19:49 +0000</pubDate>
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		<description>Mark, 
You have made a great point.  Professional sales people know it isn&#039;t about the benefits of the product, but the ability of the sales person to connect those benefits to the customer&#039;s pain which closes the sale</description>
		<content:encoded><![CDATA[<p>Mark,<br />
You have made a great point.  Professional sales people know it isn&#8217;t about the benefits of the product, but the ability of the sales person to connect those benefits to the customer&#8217;s pain which closes the sale</p>
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