In this article we extract some of the ageless wisdom and quotes from Jim Rohn’s classic book: “Building Your Network Marketing Business.” In this book he portrays his carrer path leading to his own successes as well as some of the magic that explains network marketing.
Jim grew up learning to milk cows. He was fortunate to find a good network marketing company and soon learned that “profits are better than wages.” This is something that seems to be “lost” in our society and rarely taught in our “education” system.
During the course of his career learned how to sell, how to recruit, good communications, and training others in his business. How did he do that? As he learned each new skill, he would first fail, but then try again until he mastered it. Finally, through hard work, persistence and 35-40 years of experience he reached a position many aspire to achieve.
Jim Rohn changed his life by learning some basic philosophies. One important expression: “If you do something often enough, a ratio will appear.” If you talk to 10 and get 1 to join you, it is likely that engaging 20 will produce 2. That way it’s not so important that any specific person join you, but you still care that they comprehend your message. The worst think is several years into your career, hearing a friend or relative ask after understanding your success, “why didn’t you tell me about this earlier?”
Another great philosophy he learned was from the story of the sower from the Bible. Some seed falls along the way where birds get it. Some falls on rocky ground where it sprouts up but then withers and dies. Some falls on thorny ground and begins to grow but gets choked out and dies. Finally, some seed reaches fertile ground (and you now experience someone who is successful in your business). The important thing is the underlying philosophy that you have absolutely no control in these situations. Don’t go bird hunting or remove all the rocks and thorns. That isn’t your job and you’ll get frustrated trying to take that on. Just keep sowing until some falls on fertile ground.
According to Jim, “Everything magic is challenging.” How magic? As explained in the Bible: “If two or three agree on a common purpose, nothing is impossible.” How would that look in your MLM, affiliate, franchise business or family life?
How challenging? Jim’s assessment is that getting people to work together is like “herding cats.” However, with just some ingenuity anyone can work this “magic.” Just figure out a way to get it done and your business will earn you a fortune.
He also learned how to teach …how life works. In the 21st century what is needed most are not merely business skills, but life skills. Life skills encompass both leadership skills and learning goal setting. The greatest life skill is the capacity to inspire, which is helping people believe they can be successful and helping them to get there.
Honesty is important. When dealing with mistakes, be truthful with people, but then help them get out of the mess they’ve created. Help people then to see their potential and believe in themselves. Although Jim didn’t believe it, his mentor told him someday he’d come into a room and hear people saying “That’s him. That’s the famous man.”
Jim learned to build an organization by responding to people who deserve it and not those who need it. Be like “life itself,” responding to deserve and not to need. Rather than “need and you shall reap,” Scripture says “sow and you shall reap.” Jim also learned to work with groups vs. individuals. “You can help 1,000, but you can’t carry 3 on your back.”